Usability Assessments Make Sure your Site Turns People ON not OFF!Kit Kaplan Metaphysical Marketing

Website Usability Assessments

Is your website turning visitors on
or is it turning them off?

And how do you know?

WITH EXPERT MARKETING AND USABILITY TESTING

Search Engine Optimization is not enough! Make sure your marketing dollar is well spent by seeing how potential customers might react to your online efforts. A professional assessment will make sure your website is easy to use, error free, has persuasive power, emotional impact and trustability. Email newsletter assessments help you produce higher open and click-through rates.

As a user experience analyst, I seek to understand the needs of consumers by putting myself in the experiential “shoes” of a variety of visitors to find out how they use and perceive a particular website or product. This is usability testing.

I do it through: Professional Analysis as a video “Walk-through” Assessment; User Testing – Recording on video the usability experience of random users to show how consumers navigate the site and what they experience as they do it; Conducting interviews of existing or potential consumers.
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Basic Assessment

Help customers satisfy their needs quickly and easily by providing what they need to choose you.

COGNITIVE WALK-THROUGH VIDEO $150

By visiting your site and recording how I experience your it, I can show you what a variety of typical users might experience it so you can make sure your content gives just the impression you want. A brief Cognitive Walk-through will often show not only another perspective but can often identify malfunctions in the site, missing content, typographical errors and missing images. Includes a Video showing clicks and explaining my experience as well as a brief written report on the major issues I feel will improve the site.

Basic Assessment 0 2 Hour Consultation $150

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Full Site Analysis

Make sure your site addresses user needs, makes the right impression and functions properly on all computers and browsers.

Small Site – Up to 10 pages $395

(Larger sites priced individually, FREE Estimate.)

A full site analysis explores emotional responses, effectiveness of content and imagery, aesthetics, navigation and user interface, Search Engine Optimization, marketing strategy, cross platform performance and basic functioning of technology and links.

• Includes Cognitive Walk-through Video which is an initial walk-through showing emotional response and first impression of the site.

• Search Engine Optimization Tests make sure potential customers can find you.

• Usabilty (Ease-of-Use) Analysis makes sure visitors can take actions to fulfill goals, find content they need and the site works on different computers and operates error-free.

• Marketing Evaluation makes sure all the important decision-making information is there. The purpose of the site is clear, the Unique Selling Proposition is reinforced and pages for various users are created.

• PET Inspection looks at the site in terms of Persuasion, Emotion and Trustability seeing if the site has measurable goals, calls to action are obvious and copy is benefit driven.

See a sample of a short Cognitive Walkthrough of a Non-Profit Web site

Includes video and written report with suggestions for improving your site.

Full Analysis $395

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User Testing

Do you know what people REALLY think about your site? Your friends wont tell you but strangers will.

Random Sampling by Demographics - $85 Per 2 Users

This type of testing is done by a typical user, not a professional. It will allow you to see how users experience the site.

How It Works
For this testing you specify the demographic profile of your target audience, internet skill level, and what task you want them to perform on your site. You can also ask for overall experience. A user will record their screen and voice as they use your website, speaking their thoughts as they browse.

Who are the users?
Real users, not usability experts. Our user testers are normal people who clearly articulate their experiences while performing tasks on your website. We have built a network of those people to tap into.

What will you get?
You will get a video and brief report. You watch and listen to a video of the user experiencing your site. Each user’s session – mouse movements, clicks, keystrokes, and spoken comments – is saved as a video for you to watch.

You will get a brief summary indicating:
* What they liked.
* What they didn’t like.
* What would have caused them to leave your site?

2 User Test – 1 Hour Consultation Fee $85

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Email Newsletter Reviews $85

Are you sending the right message? Does your email contain “Calls to Action?” Is your message clear and effective?

Make sure your newsletter sends the right message before you send it. We look fo:

Quality of Information – Is information easy to understand, meaningful, grammatically correct and benefit driven?
Calls to Action – What do you want people to do? Can users take actions easitly? Do the links work properly and provide a “scent trail” people will follow?
Performance – Operation of links and cross-platform performance.

Newsletter Assessment usually $100- NOW $85
Includes initial assessment and followup once changes are made.
1 Hour Consultation Fee

See a sample Email Newsletter Review and the amazing results.