A&S PLAZA/SIMON MANAGEMENT
Award Winning Signage Program
Conceptualized, designed and produced an easily installed signage program which successfully disguised a nearly 30% vacancy rate and in the first quarter alone produced the following results:
-29% Sales Increase in Food Court
-33.4% Sales Increase on Partially Vacant Floors
-5 New Leases and an Increase in Information Requests
-MAXI Award for Marketing Excellence (for concept)
-American Corporate Identity Award (for design)
Development of The Cultural Exchange, a program to create an on-line database of art to link the Russian and American art communities.
BROOKLYN UNION GAS/LONG ISLAND UNIVERSITY
Wrote successful grant for $50,000 Feasibility Study for development of the first Brooklyn Small Business Incubator for Graphic Designers.
Produced record sales from full page advertising in New York Times created in-house in 4 days from concept to press.
MOODY’S INVESTOR SERVICE
Chosen out of 50 applicants tested to develop system for conversion of over 100 multi-platform publications in several countries to single design format.
INDUSTRY PUBLISHERS, Miami, FL
Redesigned and produced four monthly trade publications and simultaneously restructured traffic and production to increase productivity and improve quality without additional personnel.
(2 page recommendation available)
WORTH INTERNATIONAL, Miami, FL
Saved over $200,000 in outside costs annually by implemented in-house typesetting system which increased quality and control while lowering typesetting budget dramatically.
NEWMAN, BLITZ & McCONNEL Advertising, Miami, FL
Designed a program for the Florida Keys which was the first in nine years to be unanimously accepted by the diverse, ten-member Board of Tourism by understanding the needs of different departments.
DAVID MAGAZINE, Fort Lauderdale, FL
Saved thousands in overtime costs by re-assigning tasks according to skills and restructuring production into job-specific responsibilities which reduced a six-day production schedule to five.